In the large market of teeth whitening products, the Whitening Pen is the most successful and best-known product. A Whitening Pen is a kind of pen with a brush at the end. The pen contains a gel that has to be applied to the teeth with the brush. The gel often needs to soak in for a while and then takes care of the discolouration on the teeth and makes the teeth whiter again. In the Netherlands, there may be 0.1% Peroxide in a Whitening Pen but nowadays the PAP+ formula is increasingly used. This means that the Whitening Pen is peroxide-free. PAP+ is also a safer way to whiten teeth. This is why we also have this formula in our whitening products.

Brushing teeth prevents most discolouration but is often not enough to keep teeth radiantly white. Therefore, a Whitening Pen is a good addition to maintaining the whiteness of teeth. Brushing your teeth twice a day with an electric toothbrush combined with a good toothpaste and a Luxury Whitening Pen will ensure that your teeth regain their brilliant whiteness but also stay that way. It is also important not to overindulge in certain foods. For instance, sugar is bad for teeth, as is wine and cigarette smoking.

Yes, all Luxury White products focus on dental safety. Luxury White ensures that no product causes damage to enamel or tooth minerals so that teeth do not become sensitive.

Before using the pen, we recommend brushing or cleaning your teeth properly and thoroughly with special cleaning wipes and then waiting 20 minutes before applying the special gel to your teeth. This will give the best results. To apply the gel, twist the bottom of the pen to release the special gel. When doing this, keep your mouth as spread out as possible so that you do not touch your teeth with your mouth during the process. What we recommend is to do this with a mouth spreader. Let the gel soak in for 10-15 minutes, making sure to minimise contact with your gums and lips. This actually prevents saliva from diluting the PAP+ gel and making it less effective. After this, rinse your mouth thoroughly with water and do not eat or drink anything for the next 30 minutes. Once this is done, you can enjoy a bright white smile again!

Optimal results can be seen when the Pen is used for 6 consecutive days. We recommend using the Whitening Pen in the evening, after brushing your teeth. This is because you are unlikely to consume any food or drink after this.

On average, you can get up to 20 treatments from the Luxury Whitening pen.

Certainly not! Our bleaching gel is designed to ensure that your teeth do not experience sensitivity. Teeth whitening products with peroxide will make your teeth very sensitive. Our PAP+ gel will not cause any kind of sensitivity and is also the safest method of whitening your teeth.

Yes you can. The whitening gel should be rinsed out after use so this will not cause any problems with your night/grinding braces. Also, your teeth will not be sensitive.

All pregnancies are different, we therefore recommend always consulting your doctor before starting to use the Whitening Pen.

For reasons of hygiene, we recommend using the Luxury White products only in person.

We recommend waiting until your braces are removed. With braces, there is a chance that your teeth may be whitened unevenly.

The Luxury White products may be used from the age of 12 years and above. If you are under 18, we recommend consulting a parent or guardian before purchasing.

The Whitening Pen is made to whiten the natural tooth. Crowns, fillings, implants, plastic fillings and bridges need care from a dentist. The Whitening Pen will have no effect on these.

We recommend using the Whitening Pen within 12 months of opening and storing it in a cool place during this time.


Ordering & Delivery

As soon as your order has been processed, you will receive an e-mail. This will contain a link enabling you to track your order exactly. Haven't received an e-mail yet? Don't worry, it takes up to 24 hours to process the order. If you have not received an email after 24 hours, please contact us at


We deliver only in Europe. 

Your order will be delivered with 1 or 2 working days via PostNL. Problems with your delivery? Please contact our customer service.

No, unfortunately we do not have an option to have your order ready for collection. The advantage of this is that we can keep the cost down for you.

As long as your order has not yet been confirmed we can still change your items or address, to do this please always contact our customer service.

No, unfortunately we do not have a showroom or a physical shop, we do this so we can keep the price low for you.


You can contact customer service for this and they will provide you with a return slip. With this you can return the product.

You are responsible for the package when you return it. Opened or damaged packages/products will not be accepted. This will be checked when we receive the package. If the package/product is in perfect condition, the full amount (excluding the return costs) will be refunded to your account within 14 working days.

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